What would one be willing to give up in pursuit of a dream?

Rachel Geng
Class: Introduction to Visual Communication - 2017

Potions for Sale is an allegory for younger generation’s desire and determination to thrive in a harsh, difficult industry. It is also a visual development project where I created a unique identity for a mock video game. Concept design, illustrations, and UI were iterated through weekly critiques while I analyzed other successful storytelling interfaces and developed a cohesive world of visual language and character design. The final product was a conceptual treatment document. Read more here.