Business of Video Games

Semester(s) Offered: Spring

Credits: 2

Course Call Number: GAMES-UT 503

Prerequisite(s): None

Business of Video Games discusses the interactive entertainment industry and looks at how strategy and innovation inform the development, distribution, and marketing of video games.

This course will explore the business behind video games. Every week, the class will review major current events, will hear from people currently working in the industry, examine case studies, and discuss the overall business landscape. Central to each class is the notion that practical business considerations and the design-driven creative process do not have to be in opposition.

Please note: Business of Video Games is offered through NYU Stern’s Marketing Department, with a few reserved seats for Game Center students.