Justin Hendrix connects companies seeking to advance digital media technologies with university capabilities in order to drive collaborative innovation. Before joining NYC Media Lab, Hendrix was Vice President, Business Development & Innovation for The Economist Group in the Americas, where he directed the Group’s innovation process, including prototyping, testing, and commercializing new digital media business concepts. Prior to this role, Hendrix directed brand marketing and communications and ran The Economist’s thought leadership events business in the Americas. He is a regular writer and speaker on media & innovation. Hendrix holds a Bachelor of Arts from the College of William & Mary and a Master of Science in Technology Commercialization from the McCombs School of Business, University of Texas at Austin. He lives in Brooklyn.